“How can we improve our internal communication?” asked Joeri Arts, Marketing, Strategy & Business Development Director at Alpha Credit. Mia drew up a comprehensive strategy and created the staff magazine Square.

A survey after 4 editions shows that 91% of the staff always read the magazine or often read it. 81% devour all the articles or several articles. 88% think that Square is well-written, 94% praise the layout and photos. “More of the same, please” say 25%. Square scores 7 to 10 out of 10 with 90% of readers. A good investment then?

Joeri Arts: “There has been a clear change of mentality between the first and the fourth edition. Employee commitment has increased significantly. We are looking forward to another year of exciting discoveries.”

Internal communication²

The staff magazine Square (4 times a year) is a key ingredient in Mia’s internal communication plan for AlphaCredit. (At the launch, the first edition was hand-delivered to each office, hot off the press.) Its intranet counterpart is known as Square Online. This site was placed on the home page of the intranet as a news screen and is regularly updated. Behind that home page, the entire archive containing a wealth of information could be retained without difficulty.

Square, the ‘meeting place where Alpha people meet’, fits perfectly with the Alpha² programme to drive internal communication.

In rural Urlati (Romania), on 2 February, the first ground was broken for the new P&G Hair Care factory in the presence of P&G top executives. The news spread across all the TV networks. From 2010 onwards, Pantene, Head & Shoulders and Wash & Go will be produced ‘on demand’. In order to enlist 300 technicians and operators in time, Haircare Program Manager Luc Viaene called on the team that succeeded in recruiting 250 operators for the washing tablets factory in Mechelen 10 years ago. So Mia now determines the strategy, creates the Site Equity and steers the recruitment campaign, with Grey Romania as the local executive partner. What does P&G think of Mia? “Priceputi, ageri, de nadejde”. Or: competent, flexible and reliable. Just like the baseline of the new plant.