“How can we improve our internal communication?” asked Joeri Arts, Marketing, Strategy & Business Development Director at Alpha Credit. Mia drew up a comprehensive strategy and created the staff magazine Square.

A survey after 4 editions shows that 91% of the staff always read the magazine or often read it. 81% devour all the articles or several articles. 88% think that Square is well-written, 94% praise the layout and photos. “More of the same, please” say 25%. Square scores 7 to 10 out of 10 with 90% of readers. A good investment then?

Joeri Arts: “There has been a clear change of mentality between the first and the fourth edition. Employee commitment has increased significantly. We are looking forward to another year of exciting discoveries.”

Internal communication²

The staff magazine Square (4 times a year) is a key ingredient in Mia’s internal communication plan for AlphaCredit. (At the launch, the first edition was hand-delivered to each office, hot off the press.) Its intranet counterpart is known as Square Online. This site was placed on the home page of the intranet as a news screen and is regularly updated. Behind that home page, the entire archive containing a wealth of information could be retained without difficulty.

Square, the ‘meeting place where Alpha people meet’, fits perfectly with the Alpha² programme to drive internal communication.