FRIESLAND CAMPINA CHOOSES MIA
Friesland Foods and Campina became FrieslandCampina. On D-Day, 1 July 2009, the new logo and house style was due to be launched in the four European offices. Mia buckled down to "Operation Rainbow" and since then it’s been raining projects.
A new house style and logo is one thing, but having these new elements implemented and accepted at all levels of the organisation is an entirely different kettle of fish. A logo and house style are essential to corporate identity. So they’re also essential in the relationship your staff members have with the company. Which is reason enough to pay extra attention to the launch. In order to do so, FrieslandCampina called on Mia, and ‘Operation Rainbow’ was born.
Countdown
Mia implemented the logo and the new look & feel in all possible formats: both in print and online, for both internal and external communication. In the meantime preparations for the internal launch were also underway. All members of staff shared the celebratory atmosphere with a voucher that could be exchanged for a pack of FrieslandCampina products. A touch of suspense was maintained via an e-mail countdown campaign which built up the curiosity about what would happen next for staff members in Belgium, the Netherlands, France and Italy, day after day. And so on!
Operation Rainbow
The following items got the new look & feel via Mia:
- Various files
- Info screens
- Welcome sign and reception sign
- Notebook
- DVD and cover
- Safety booklet
- Condolence card
- PPT presentations
Adverts
Brochure and leaflets (semi-industry)
Internal launch campaign:
- Voucher campaign for product package
Newsflash (intern magazine)
e-mail countdown campaign after the launch:
