How about making sparkling water and fizzy drinks yourself, in over 20 flavours? The Soda-Club concept (“Your home soda factory”) has gone down really well in Belgium. In the Netherlands however the relationship with a number of retail giants had lost its fizz. High time for new bubbles! Mia advised an awareness-raising campaign aimed at buyers and purchasing staff. On site, directly at the central buying offices. This "guerrilla" operation was of course meticulously prepared.

Guerrilla approach
For seven days, a Soda-Club mini-bus set off to the locations early each morning. Hostesses and demonstrators waited for staff before they went inside and gave them leaflets inviting them to come and taste a fresh glass of Soda-Club during their break.

During the lunch hour various drinksmakers were set up, one per flavour (lemon, orange, cola etc.) Everyone who came for a taste received a Soda-Club Pettle bottle with a leaflet containing a unique code. This code was their personal key to a landing page on www.1jaargratisfrisdrank.nl. In exchange for completing the slogan and providing their personal details and their opinion on Soda-Club, they had the chance to win one of the drinksmakers.

And did it work? Indeed it did! Mia definitely raised awareness about Soda-Club among five large chains. Armed with the information from this campaign, the Soda-Club Key Account Manager can now talk to the purchasing managers about a test set-up (under a concession arrangement) in the points of sale. Mission accomplished? Absolutely.