Online investment bank BinckBank has selected Mia as its new communication agency. The Mia team (Dirk Cassiers, Steven Van Dingenen, Stefaan Vandist and Ad Luijten) topped the short-list with an impressive proposal for acquiring new customers.

BinckBank is an online bank that makes investing in shares accessible to all. Under the motto ?if you want it done right, do it yourself?, investors manage their stock market transactions and investment portfolio completely autonomously.

Since BinckBank started operating in Belgium in 2006, the Internet bank has been competing for the market leadership via a winning combination of competitive prices and exceptional customer service. Today, BinckBank has over 400,000 customers in Europe, making it one of the top five European online banks for investors.

Mia's Account Team has been strengthened by the recent arrival of Karel Peersman.

Mia picked Karel because of the experience he gained at agencies Comith (SD Worx, Oracle, Bridgestone?) and Ogilvy (Trade Mart, Pfizer?). Karel will initially replace Account Manager Annelies Florquin while she is on maternity leave. After that, he will be the contact responsible for accounts including the USG Group and Safari Park Beekse Bergen.

Why did Karel choose Mia? Karel Peersman: ?Mia is a one-stop advertising agency that really delivers the goods.?

Pokerstars.net, the world's largest poker site, selected Mia as its Belgian PR agency.  On 19 May, the hospitality room at Mia was the venue for the 2nd PokerStars VIP Cup. This regular tournament, in which professional players pit their skills against Flemish celebrities, is organised by MIA. You will find some photos here.