Keyart design

Enabling brands to communicate better. Working on the foundations of a strong marketing and communication plan, while continually challenging and stretching it. Most of all, I prefer to forge cross-media plans, where dialogue and interaction with a company’s consumers or end users are at the centre, but backed up by a powerful concept.

Sometimes 1 slogan and 1.5 cm of bodycopy deliver the message quickly to the right person.

But usually that’s not enough. You can compare it to seduction. You may be able to blow the socks off that desirable stranger with a one-liner, but if you really want to win him/her over, you are best off unfolding a strategy, with the right story at the right moment, subtle little arrows to the head and the heart, breakfast in bed,  in short: 'a cunning plan'. 

Content close to design, that’s real communication.

Magazines, newspapers, staff magazines, adverts, posters, CD and DVD inlays, logos, corporate identity...
I enjoy both the creative (design) and productive (routine) aspects.
Keep a good balance between the two. I enjoy the variety!
Conditioned to work quickly & efficiently ;-)...

I am the ‘glue’ of the company. In other words, I take care of day-to-day operational management, i.e. ensuring that everyone works within the procedures developed, the predetermined planning and budget. In addition, I have the final responsibility for all production and purchasing. I coach our people where necessary. Or if you have a question you can’t answer, I will try and find the solution.

Project management from A to Z, contact number 1 for the client, coordinating, organising, interviewing, writing. In a job like this you need a lot of different hats! Communication: internal or external. From staff magazine to corporate film, from re-branding to a recruitment campaign, from a newsletter to a brochure in 7 languages. There is always another new challenge that I enjoy getting my teeth into.

In short: learning as I go along  ;-p

In long: I trained as a designer. In practice I take care of almost anything to do with the Internet. That can go from website design to more general concepts behind them and/or how they work. As broad a range as possible.

Education: IT at Hogeschool Limburg (HL, now "Xios"), followed by classical piano at the Antwerp Conservatory. The web design sector was more alluring, however...

After studying various CMS systems (Typo3, Joomla, Drupal) it turned out that DRUPAL was definitely my thing: this is a very flexible and dynamic CMS that you can personalise extensively.

Other specialities: Javascript, HTML5, Mobile Apps, Flash (AS3), Flex, and various music applications (Cubase & Ableton Live...)

Doing my thing! That generally leads to the best and most authentic creations.

Creating order from chaos, that’s my thing. I get an enormous amount of satisfaction from completing 'mission impossible' assignments. The more complex the job, the bigger the challenge!

Organising - informing - advising - analysing and re-formulating briefings ? shortening copy - looking for photos - choosing media - making and breaking concepts - rating creations - overseeing budgets and many other matters that are part of the work of an Account Manager. Always with an irrepressible urge for interaction! 

I am a facilitator. In-house, I support strategic brainstorming, help with a pitch, coaching a team, taking a look at a creation, keeping a vision on the right track. In relation to customers, I am also a facilitator: they can ask me anything, as long as it has something to do with marketing and communication. I help with presentations, strategic brainstorming, devising and implementing marketing communication plans... and I listen to everyone's complaints or solve problems!

I also get a kick out of producing and giving a stunning presentation, where the audience is with me all the way!

Advertisements, posters, catalogues, brochures, digital colour corrections etc....

3D, photoshop, Illustrator, InDesign,...

My background as an MCT (multimedia & communication technology) specialist has enabled me to get a taste of all the options that the web has to offer. Now, I am specialising in integrating open source CMS systems. (Drupal & Typo3).