Market research results can baffle even the most seasoned marketer. Ask the average consumer whether they know your brand and what they associate it with, and you’ll get a myriad of answers, some of which you would never have expected. A strong brand no longer finds its source within the four walls of an office, it lives in the minds of your (potential) clients. The stronger the relationship you have with your target group, the stronger your brand will be. Mia gives your brand the boost it needs and deserves.

No matter how strong your brand image and reputation are, in the end it all boils down to how consumers respond when they come in contact with your product or service. Ideally, they will buy it of course. Brand activation gives the consumer that extra push right at that moment. A helping hand, if you will. Whether at home when making out the shopping list, in the shop, at the computer screen while shopping online or in the meeting room during a sales meeting, our brand activation techniques cover a broad spectrum of media that can be used to give your brand one up on the competition at the moment of truth.

Direct marketing does exactly what it says on the tin: it directly markets your brand. By addressing consumers individually, not as an amorphous mass. Exactly the approach taken by Mia for your direct marketing campaigns: like a face-to-face sales meeting with your client or prospect. High-impact, sincere and with tangible and measurable results. Irrespective of the media and techniques employed, all direct marketing campaigns have one thing in common: you will know exactly what it cost you and what you got back as a result.

The press is omnipresent nowadays, so why not use it to promote your brand and company? Mia spreads your message by means of powerful press releases, personal contacts with journalists in Belgium and abroad, press conferences and events. We have the know-how, databases and contacts to generate the best form of advertising there is: free advertising.

When consumers are asked whose opinion they value the most, the answer is more likely to be: "someone like me". Even more so when it comes to choosing, buying and assessing products and services. In addition to social groups such as family, friends and colleagues, consumer blogs, internet forums and other social media have developed into strong influencers on consumer buying behaviour. Mia will use all tools available to have your brand surfacing in online - and offline - conversations.

Media usage has become a question of filtering. From the plethora of media images that bombard us on a daily basis, we select what we find fun, interesting, amusing, moving or shocking... to then share it with others. As an advertiser you can tap into this resource and get the consumers themselves to spread your message. Funny web videos, catchy tunes, interactive competitions and games... options are plentiful to get the snowball rolling.

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