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Mia is an advertising agency looking to generate dialogue and interaction between the brand and its users. Our goal is to create high-impact, idea-driven, cross-media campaigns with proven effectiveness. Looking to launch cross-media communication campaigns and projects? You will find in Mia a partner that can make things happen...
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Graffiti for P&G: Irresistibly Fresh
Client: Proctor & Gamble
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Proctor & Gamble's factory site in Mechelen is a prime example of product innovation, operational excellence and customer satisfaction. The company is happy to reflect that success back to its workers by creating a pleasant workspace. P&G approached Mia for a complete restyling of the entrance hall.
"Irresistibly Fresh, that is what the P&G shop floor must look like", said the...
MIA makes PURLS for LijnCom
Client: LijnCom
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Antwerp-based communication agency Mia has been awarded the contract to launch the LijnCom Award 2009, aimed at advertising agencies in Flanders and Brussels. Mia’s challenge: to devise a concept that inspires art directors into designing the most creative bus or tram for one or more clients. Up for grabs: tickets for Cannes Lions 2009. And the winning bus/tram travels the network free for...
They care about Square
Client: AlphaCredit
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“How can we improve our internal communication?” asked Joeri Arts, Marketing, Strategy & Business Development Director at Alpha Credit. Mia drew up a comprehensive strategy and created the staff magazine Square.
A survey after 4 editions shows that 91% of the staff always read the magazine or often read it. 81% devour all the articles or several articles. 88% think that Square is...
A P&G plant is growing
Client: P&G
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In rural Urlati (Romania), on 2 February, the first ground was broken for the new P&G Hair Care factory in the presence of P&G top executives. The news spread across all the TV networks. From 2010 onwards, Pantene, Head & Shoulders and Wash & Go will be produced ‘on demand’. In order to enlist 300 technicians and operators in time, Haircare Program Manager Luc Viaene...
Gamers in a hold for Midway Games
Client: Midway Games
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Midway Games, already known in the 1980s as a publisher and producer of arcade games, is still going strong with video games such as Mortal Kombat, Unreal Tournament, Wheelman and TNA Impact.
For the launch of the wrestling game TNA Impact! Belgian advertising agency Mia devised a gimmick with 2 wrestlers – and a booth babe – appearing at gaming events and challenging people to a...
