NEWS

Online investment bank BinckBank has selected Mia as its new communication agency. The Mia team (Dirk Cassiers, Steven Van Dingenen, Stefaan Vandist and Ad Luijten) topped the short-list with an...

Mia's Account Team has been strengthened by the recent arrival of Karel Peersman.

Mia picked Karel because of the experience he gained at agencies Comith (SD Worx, Oracle, Bridgestone?) and Ogilvy...

Pokerstars.net, the world's largest poker site, selected Mia as its Belgian PR agency.  On 19 May, the hospitality room at Mia was the venue for the 2nd PokerStars VIP Cup. This regular...

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Mia, More InterAction

Mia is an advertising agency looking to generate dialogue and interaction between the brand and its users. Our goal is to create high-impact, idea-driven, cross-media campaigns with proven effectiveness. Looking to launch cross-media communication campaigns and projects? You will find in Mia a partner that can make things happen...

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Publicity & Communication Case Studies

Mia on Beekse Bergen safari with vtmKzoom

Children's TV channel vtmKzoom is broadcasting its first AFP-programme. An  Advertiser Funded Programme is an alternative for the traditional advertising spot! 

The programme on vtmKzoom is part of the new media campaign developed by MIA for Safari Park Beekse Bergen. ?On Safari!? sees presenters Arne and Joyce (photo) out and about in various episodes with  an animal...

They care about Square

Client: AlphaCredit

“How can we improve our internal communication?” asked Joeri Arts, Marketing, Strategy & Business Development Director at Alpha Credit. Mia drew up a comprehensive strategy and created the staff magazine Square.

A survey after 4 editions shows that 91% of the staff always read the magazine or often read it. 81% devour all the articles or several articles. 88% think that Square is...

A P&G plant is growing

Client: P&G

In rural Urlati (Romania), on 2 February, the first ground was broken for the new P&G Hair Care factory in the presence of P&G top executives. The news spread across all the TV networks. From 2010 onwards, Pantene, Head & Shoulders and Wash & Go will be produced ‘on demand’. In order to enlist 300 technicians and operators in time, Haircare Program Manager Luc Viaene...

Gamers in a hold for Midway Games

Client: Midway Games

Midway Games, already known in the 1980s as a publisher and producer of arcade games, is still going strong with video games such as Mortal Kombat, Unreal Tournament, Wheelman and TNA Impact.

For the launch of the wrestling game TNA Impact! Belgian advertising agency Mia devised a gimmick with 2 wrestlers – and a booth babe – appearing at gaming events and challenging people to a...

Crystal-clear communication for Prime Water International

Client: Primewater International

Prime Water International purifies water to 99.9999 % safe drinking water with an energy neutral membrane filter which is unique in the world. The company called on Mia to put this asset in the spotlight and establish PWI as an innovative and attractive company, both to potential clients and future employees.

Mia developed a new logo and created the brand promise 'Prime Water, Safe Water made...

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